Website Redesign & Migration Case Study

Overview

Led a full website redesign and migration impacting 2,000+ pages, aligning the site with WebNY branding standards while improving accessibility, usability, and visual consistency across a large-scale government platform.

The project involved redesigning the site in a parallel environment, maintaining ongoing updates across multiple servers, and executing a coordinated production migration with post-launch validation.

New Hero
Old right hand navigationNew right hand navigation

The project involved redesigning the site in a parallel environment, maintaining ongoing updates across multiple servers, and executing a coordinated production migration with post-launch validation.


Challenge

The website required a comprehensive redesign across 2,000+ pages and shared components, while continuing to support active production updates.

Key challenges included:

  • Maintaining consistency across a large-scale site with shared templates
  • Managing parallel environments (legacy and redesigned versions) without content drift
  • Coordinating updates across four servers
  • Ensuring accessibility compliance during visual and structural changes
  • Executing a high-risk production migration with minimal disruption

Approach

1. Design & Branding Alignment

Partnered with graphic design to obtain updated icons and imagery.

Implemented WebNY-aligned interface and branding updates across shared templates and components, including:

  • Updated color palette
  • Rounded UI components
  • Accessible focus indicators

Collaborated closely with teammate on implementation, including peer review of design and code to ensure consistency and quality.

Updated interface componants aligned with WebNY branding standards.
2. Development & Implementation

Implemented front-end updates and responsive interface enhancements using HTML, CSS, and JavaScript to align the site with WebNY branding and accessibility standards.

My Contributions

Implemented:

  • Back-to-top functionality
  • Smooth scrolling behavior
  • Social media icon updates
  • Hero updates (select pages)
  • Updated the Popular Services component to function correctly across all viewports
  • Ensured responsive behavior across mobile, tablet, and desktop
  • Updated links following large-scale page consolidation
  • Aria-labels for icons and interactive elements
  • Notranslate tags for structured content such as addresses, names, and email addresses
Accessibility & Standards
  • Coordinated with WebNY to confirm best practices for:
    • External link indicators
    • PDF icon accessibility labeling
  • Ensured implementation aligned with WCAG accessibility standards

Original left navigation styling prior to redesign implementation.

Updated left navigation styling aligned with WebNY branding standards.

3. Quality Assurance & Governance

Performed:

  • Broken link validation across updated pages
  • Cross-browser and multi-device testing
  • Implemented and reviewed CSS and interface updates to ensure consistency across templates and page types
  • Ensured visual and functional parity across templates and shared components
4. Content & Environment Management

Maintained both the live production site and a redesigned version hosted on a separate server, while continuing routine updates across four environments.

Due to the scale of the site (2,000+ pages) and ongoing updates, there was a high risk of inconsistencies between environments.

Developed a Google Sheets tracking system to:

  • Ensure all updates were replicated across both versions of the site
  • Prevent missed or inconsistent changes
  • Provide visibility and accountability across the team
5. Migration & Launch Execution

Supported migration preparation and launch coordination for a large-scale production website redesign impacting 2,000+ pages.

Collaborated with ITS and internal stakeholders to support migration readiness and minimize disruption to users.

Prepared and validated key site components prior to launch, including:

  • Verifying responsive behavior across templates and shared components
  • Conducting broken link and navigation validation
  • Reviewing layout consistency across updated page types
  • Supporting QA review using predefined priority page checklists

Participated in post-launch support and validation activities following production migration, including:

  • Identifying and helping resolve layout and functionality issues
  • Verifying links routed correctly
  • Confirming branding and accessibility updates carried through successfully into production
  • Ensuring navigation and shared components behaved consistently across page types and devices

Results

Successfully supported the redesign and launch of a 2,000+ page government website modernization initiative.

Improved:

  • Visual consistency
  • Accessibility compliance
  • Responsive usability
  • Shared component standardization

Reduced risk of inconsistencies through structured tracking, QA workflows, and coordinated validation processes.

Helped support a stable production launch through extensive preparation, testing, and post-launch validation.


My Role

Lead contributor for redesign coordination, implementation, accessibility support, QA validation, and launch support.

Key responsibilities included:

  • Coordinating branding alignment and shared UI implementation
  • Implementing responsive enhancements and interface updates
  • Leading accessibility implementation and standards coordination with WebNY
  • Maintaining consistency across multiple environments and shared templates
  • Supporting migration preparation, post-launch validation, and issue resolution
  • Reviewing and validating implementation work for consistency and compliance

Tools & Technologies

  • HTML, CSS, JavaScript
  • Responsive design techniques
  • Accessibility (WCAG, ARIA)
  • Excel (tracking and QA validation)
  • Cross-browser testing tools

Key Takeaways

  • Large-scale redesigns require structured processes to manage parallel environments effectively
  • Accessibility should be integrated during implementation, not retrofitted after launch
  • Coordinated QA and real-time validation are critical to successful high-risk migrations