Overview
Developed and produced a wide range of print and digital marketing materials for Yankee Trails World Travel, supporting regional tourism campaigns, event promotions, travel packages, and seasonal advertising initiatives. Work included large-scale catalog layout, promotional campaigns, web advertising, trade show graphics, and multi-format branded collateral used across print and digital platforms.
Cruise & Travel Catalogs
Designed and produced multi-page travel publications featuring cruise packages, regional tours, entertainment travel, and seasonal promotions. Layouts focused on organizing large volumes of pricing, scheduling, and destination information into clear, visually engaging marketing materials while maintaining consistency with established brand standards.
This work included catalog layout production, image organization, promotional spreads, and print-ready file preparation across multiple travel campaigns and publication cycles.
Assumed primary responsibility for catalog production and layout during staffing transition periods.
Holiday & Seasonal Campaigns
Developed seasonal tourism campaigns across newspaper advertising, promotional materials, and branded marketing collateral, including holiday entertainment and themed travel packages. Campaign materials were designed to support recurring seasonal promotions across print and digital advertising platforms.
Digital Advertising
Designed supporting digital advertisements and web banner campaigns that maintained visual consistency between print and online marketing materials. Assets were developed to reinforce campaign branding across multiple audience touchpoints and promotional formats.
Event & Trade Show Materials
Created large-format event branding and trade show materials to support public-facing tourism and promotional events. Work included booth graphics, banner systems, signage, and display materials designed to extend brand visibility into physical event environments while maintaining consistency across print and environmental applications.
Skills Demonstrated
- Publication design
- Campaign development
- Information hierarchy
- Production layout
- Tourism and destination marketing
- Multi-format branding systems
- Print and digital consistency
- Advertising and promotional design